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San Francisco, CA USA
Thriving Archives works with footage companies to develop and execute marketing and business development strategies. We also produce market research reports on the global footage licensing industry and partner with companies providing services to the stock footage industry.
The ACSIL Global Survey of Stock Footage Companies 4 is the fourth survey of the footage licensing business from ACSIL and Thriving Archives. Based on an anonymous 47-question survey completed by a group of 84 stock footage companies, launched in mid-July 2018 and running through late September 2018, as well as comparative data from the three previous ACSIL Global Surveys, the AGS4 examines current business conditions, key trends and best practices within the footage industry. The 191-page report includes 85 pages of detailed analysis and 90 full-color charts visualizing results from the 47 questions asked in the survey. The report covers 11 separate categories, including: Business Conditions; Company Types; Footage Holdings; Headcount; Ecommerce & Order Processing; Order Volume; Pricing; Licensing Practices; Customer Types; Marketing, Customer Development & Growth; and Threats & Opportunities. Based on the performance of the 84 companies within the 2018 dataset, which represent 20% of the estimated 415 footage companies in operation currently, the footage industry is in solid shape, with total industry revenue now estimated at $570 million, a 3% increase over the 2015 estimate of $552 million.