Do customers want what you're selling or do they prefer another supplier? Why? How do buyers rate your customer service? Is your website up to par? What can be done to better meet their expectations, differentiate your offering, attract new customers and sell more footage? What are the dominant trends in the footage marketplace? Are your prices in line with industry standards? Do you have the tools to use search marketing to your advantage?
The Need for Market Research
Understanding what customers want and developing a clear picture of the marketplace, the competition and industry trends are critical steps is in the process of identifying, prioritizing and developing the activities, assets and investments required to revitalize and expand your stock footage business, set strategy and outperform your competitors. Market research will help you better understand what footage users want and how you can inspire them to buy more footage from you than from your competitors, and give you a clearer view of the competitive landscape. Though market research is critical to achieving an information advantage and using it to offer customers something new and different, most footage companies don’t have the time to collect and analyze market information systematically on their own.
Thriving Archives Solutions
Thriving Archives has built a practice around the production of useful, relevant and timely industry research, surveys and reports, both on a custom and independent basis. We believe that market research is a fundamental component of an effective, successful marketing strategy. We believe that listening to customers is important and that when asked the right questions customers will tell you what to do to improve your business and better meet their needs.
Thriving Archives has produced custom research for clients both within the stock footage industry, as well as companies considering entering the market, on such topics as pricing, customer service and the advent of royalty-free providers. Thriving Archives produced the ACSIL Global Survey of Stock Footage Companies 2007, a comprehensive and detailed examination of the issues and challenges faced by leaders in the footage-licensing field, for the trade group ACSIL (Association of Commercial Stock Image Licensors).
Thriving Archives brings deep industry knowledge and understanding to each market research project. From exploratory, qualitative initial interviews to large-scale quantitative surveys, Thriving Archives can help you gain the information advantage you need to achieve business breakthroughs. Thriving Archives can take your project from conception through final report, providing expert guidance on establishing research goals and objectives, designing questionnaires, interviewing target groups and compiling and analyzing results.
Independent Reports
Thriving Archives conducts regular independent market research and produces premium reports exploring new markets, new technology, customer buying habits and impressions, industry best practices and the impact of broader media trends on the image licensing business. Thriving Archives is currently at work on a footage user study, the results of which will be available on a syndicated basis in the Spring of 2008.
