The Footage Buyer Survey – Non-Fiction USA examines the commercial footage industry practices, services, features, and attributes that matter most to non-fiction producers when they seek to license footage.  The study will identify footage buyer preferences and help executives in the footage industry determine which practices, services, features, and attributes will have the greatest impact on a their own efforts to attract new customers, improve customer service and convince existing customers to buy from them more often.

The Footage Buyer Survey is built around an online questionnaire consisting of 45 mostly multiple-choice questions, which should take about 15 minutes to complete. The results of the final report will be made available for purchase.

Target Group
The Footage Buyer Survey is open to documentary filmmakers, producers of non-fiction television programming, producers of educational programming, footage researchers and other members of the documentary/non-fiction/educational film and video production community in the United States. The Footage Buyer Survey is focused on the non-fiction production community because non-fiction filmmakers are some of the largest and most frequent users of footage.

Research Objectives
The Footage User Survey seeks to achieve three primary objectives, which are as follows:

1. Explore the importance of specific commercial footage industry practices, services, features, and attributes, including the use of online self-service tools, the migration to digital video and the quality of customer service.

2. Determine how the leading companies in the market are performing relative to these key practices, services, features, and attributes, drilling down into the specific footage categories of news, premium stock (including wildlife), sports and archival/newsreel.

3. Determine levels of customer satisfaction relative to these key practices, services, features, and attributes.

Incentive/Sponsorship

As an incentive to complete the survey, participants will receive a discount coupon from one or more major footage company sponsors, who will be identified at the end of the survey to avoid biasing responses.