A data-rich report covering a broad cross-section of key topics including market size, industry metrics and emerging trends, the ACSIL Global Survey of Stock Footage Companies 2007 provides a detailed examination of the footage business as it stands today.
The Global Survey covers a broad spectrum of critical topics including: the state of digitization; the nature of current license agreements and rights packages; the emergence of new markets and customer types; changes in order volume; and current approaches to marketing and new business development. In addition to survey data collected from 67 key footage companies, the Global Survey includes an analysis and index of the global stock footage industry by estimated revenues, content type, web-functionality and region.
"There is so much information in the report and the synthesis is really a joy to read," said Peter McKelvy, Vice President of Footage and Music Services, Discovery Communications Inc. "For me, educating an executive team in a large company about the footage sales business, this report will be invaluable."
The Global Survey takes a bottom-up approach to estimating the dollar size of the total footage industry, focusing specifically on a group of 355 active, commerical footage companies/departments identified as part of the study. The estimate of total industry annual revenue ($282 million) is built from the sum of the individual revenue estimates applied to each company. The industry was also analyzed based on a variety of other aspects including geographic distribution. For example, 48% of the companies analyzed in the Global Survey are based in the United States, accounting for $170 million in gross revenue or 60% of the global market. 24% are based in the UK, accounting for $63 million.
Report Price: $750
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Founded as a non-profit trade association in early 2003 by a group of leading stock footage companies and news agencies in the United States, ACSIL is focused solely on the commercial interests of the stock footage industry, and meeting the demand for market data on this industry is central to ACSIL's mission. Please see "ACSIL" for more information
The Global Survey is based primarily on two separate proprietary surveys: the Long Form Survey, which included 116 questions; and the Short Form Survey, which included 36 questions. The report is broken out into seven sections, each addressing a key research objective.
